Hope is when you drive up close to get a parking space. Sometimes you get one, sometimes you don’t. But, if you don’t have hope there is not much use in driving up front, there is never a spot there anyway. So you park out in left field and you are guaranteed that you that […]
On August 2nd Bill will be speaking to the Northwest Association of Certified Public Accountants. The event will take place at a resort in the San Juan islands.
Of course I had identified a clearly defined market for Bun Yom’s book Tomorrow I’m Dead. I knewÂ who would buy it, whoÂ would read it, where they would buy it and how long it would take them to finish it. I am a marketing expert who knows this sort of thing. I knew that our primary […]
One of the only contests I have ever won was a regional resume writing contest my English professor required us to enter. I was badly in need of a boost to my English grade so I decided that if I was going to enter this contest, I would do my best to win. As the […]
Our decisions are not made in our brain. We think they are, we get a headache from thinking too much, but in the final analysis, even for the most left-brain autocrat you know, our decisions are made elsewhere. Whether we are selling our product, negotiating with a child, or trying to get our way, a […]
The Richter Scale is a logarithmic scale that has been used for measuring the seismic energy given off byÂ earthquakes since the 1930s. While it serves a scientific purpose when measuring small tremors that occur every day, it’s exponential nature makes it very impractical for use when describing earthquake magnitude in easily quantifiable terms. We think […]
The Ultimate Inventor’s Handbook is now available on Kindle. Â Don’t forget you can alway get the book resources hardcopies on our website.
How many times have I heard “My resume has to be two page so I can include all the stuff I’ve done.” True, possibly, but your resume reader is only going to catch about seven point on the entire document, might be a good idea to take out all the less-important points. This is true […]
Give up controlling interest! “What?” you say. “Let someone else have control of my life’s work?” You’ve got to be kidding? I understand this is a hard pill to swallow, but look at it from an investor’s point of view. Why should they put their hard earned money into coffers that you control? There is […]
I was asked today “Which works better, advertising or articles?” Â The answer? Generally, articles. Much better to have someone else flaunting your merit. It’s called PR. Besides, articles are free, and someone else will often do the work for you. Tough to beat. “Then why does anyone advertise?” Good question. Some because they don’t know […]
I appreciate the many responses to the earlier post, so I will say this again, and yet again after I’ve had some sleep. Thoughts cause feelings, circumstances do not. I know, I know, it sounds backward from everything you have ever thought. Yet, one moment of introspection and you can see that this is true. […]
Yes, the development of your invention is a business! Don’t ever forget that. Those who treat it as such are infinitely more likely to prosper. They have a business plan, keep records, have updated financial statements, and the use these tools when they make business decisions. Just because you don’t have a storefront, cash register, […]
I know this is your life’s work. I know you have everything you own and ever hope to own tied up in it. I know the thought of having it stolen from you at this point in the game is beyond terrifying. But, there is only one way to guarantee that your idea will not […]
I appreciate the feedback and I understand that it appears I am so far wrong, and yes, I will repeat it again. Â I know it runs contrary to everything you have believed all your life, but circumstances do not cause feelings. We can’t go into great depths on this today, but I think that in […]
We were wise once, long before the term marketing existed. In that long-forgotten time there was only one question. Â What do our customers want? On the streets outside Bangkok, kids ask it over and over again. What do these tourists want? What can I give them in exchange for some of that money they have […]
Frequency is more important than Reach. This one concept can drastically improve your effectiveness in every area of your life; your business, your relationships, your job, your love life, and your ability to raise effective children. Hit the same tree with the same axe in the same place.Â Tell fewer people your message more times. Cut […]
This afternoon I had the opportunity to visit DDB Seattle advertising agency with some of my students from Seattle U. Â Once again Dan Miller gave us an excellent tour, and once again I was impressed with the agency. I was also reminded once again how easily influenced our species is and how little we believe […]
After a marketing class last night a student asked “so, if everything we do is to alter a feeling within us, but we don’t need to do anything to alter our feelings, then why does marketing work and why do we do all the things we do?” Very good question! It works because people believe […]
Iâ€™ll be introducing Bun Yom, leader of the Cambodian Freedom Fighters at Tacoma Borders on 11/20 @ noon
I’ll be introducing Bun Yom, leader of the Cambodian Freedom Fighters at Tacoma Borders Books on Saturday, November 20, 2010 at noon. This is a story you won’t want to miss. Bun will be signing the third edition of his book “Tomorrow I’m Dead” after the presentation.
Thanks to all of you for coming to my invention development seminar/book signing atÂ Borders. Â I know we ran out of time with many questions left unanswered. Â Please feel free to ask them here and I’ll do my best to get them answered. Â You can read more about licensing your invention in The Ultimate Inventor’s Handbook, […]
This was a great success… Over 30 people turned up and lots of books sold.