Our Decisions Are Not Made In Our Brain

Our decisions are not made in our brain. We think they are, we get a headache from thinking too much, but in the final analysis, even for the most left-brain autocrat you know, our decisions are made elsewhere. Whether we are selling our product, negotiating with a child, or trying to get our way, a conscious awareness of this will be infinitely valuable. First off, we have been taught that our thinking cells are all inside our cranium, but we now know that this is simply not the case. Our thinking cells are everywhere, all of our cells participate in the process. Not only that, but consider the possibility that our brain is not a reservoir of accumulated knowledge, but a communication device, not a hard drive, but a modem (with a processor).  In Mac terms, its an airport express (hard drive & hot spot). Then we really start to wonder where the thinking process is taking place.

So, we go to a restaurant and have a delightful experience

My son and I went to a pizza restaurant last year. They brought us the wrong meal and forgot our drinks, then, to make matters worse, we couldn’t find a waiter, for a long time. We finally got ourselves water and ate the unordered food. When our waiter finally showed up we explained our displeasure. He apologized profusely and when her returned told us that our meal was on the restaurant and gave us each a coupon for another free meal.

MAKING IT RIGHT WITH YOUR CUSTOMER.