This is so easy, and so effective and makes so much sense, yet… So often marketing or advertising gurus are referred to in a derogatory way, like their job is to deceive the public. Yes, that happens, but, politics aside, it doesn’t happen for long. It can’t, as a deceived clientele will put you out […]
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Advertising or articles?
I was asked today “Which works better, advertising or articles?” The answer? Generally, articles. Much better to have someone else flaunting your merit. It’s called PR. Besides, articles are free, and someone else will often do the work for you. You never know for sure when you’ll get some good press, but when you do, […]