This is so easy, and so effective and makes so much sense, yet… So often marketing or advertising gurus are referred to in a derogatory way, like their job is to deceive the public. Yes, that happens, but, politics aside, it doesn’t happen for long. It can’t, as a deceived clientele will put you out […]
Differentiation
The Only Contest I’ve Ever Won
The only contest I have ever won was a regional resume writing contest my English professor required us to enter. I was badly in need of a boost to my English grade so I decided that if I was going to enter this contest, I would do my best to win. As the resumes were […]