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Frequency

That is when I learned, once again, that frequency is infinitely more powerful than reach.

“We want to work there,” said Andrew and Margarite after a fascinating field trip to a Seattle advertising agency. Two excellent students in my graduate advertising class who were eager to enter the workforce. “Excellent,” I told them,” get your resumes together and I’ll set you up.” Two weeks later Margarite stopped by forlorn because […]

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